("Mirriad" or the "Company")
Trading update, KPIs and Notice of Results
Accelerating customer adoption and traction in the key US Market
Mirriad, the leading in-content advertising company, today issues a trading update for the year ended
Trading Update
Total revenue for FY2021 is expected to be approximately
The Company has seen strong year-on-year growth in the key US market, with the number of campaigns in the US more than doubling between FY2020 and FY2021, and the average campaign size also increasing by more than a third year-on-year.
As a result, US revenue rose by more than 180% to approximately
The Company is building on its strong momentum and adoption in the US to scale further, with additional investment for the integration of Mirriad into the media buying ecosystem and business development hires now expected throughout 2022.
Recent product developments include an important AdTech partnership in the US that will help accelerate Mirriad's strategy to make in-content inventory available at scale in industry-leading digital media buying platforms.
The Company closed the year with a cash balance of
KPIs
In line with the Company's internal strategy, the Board plans to present a number of operational KPIs in future results statements to track delivery of key business objectives.
Notice of results
The Company expects to report its final audited 2021 full year results on
"Our platform's unique capabilities, including the proven ability to drive significantly more reach and greater advertising impact in an era of advertising fatigue and avoidance, continue to advance. On the demand side, we are working with more partners than ever before and our content pipeline is expanding accordingly. This is combined on the supply side with rapidly increasing available sellable inventory across more content categories. We are also progressing measures to drive wider adoption, namely the launch of new propositions including audience-based buying and the initiation of our programmatic strategy.
"We are positioning ourselves for scale as we pioneer the nascent in-content advertising market which is rapidly gaining traction with customers."
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This announcement contains inside information for the purposes of Article 7 of Regulation (EU) No 596/2014 as it forms part of
Enquiries:
For further information please visit www.mirriad.com or contact:
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
Alina Vaskina /
Tel: +44 (0)20 7886 2500
About Mirriad
Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.
Mirriad currently operates in the US,