02 February 2021

Mirriad Advertising

("Mirriad" or the "Group")

Appointment of Chief Technology Officer

Mirriad Advertising plc, the computer vision and AI-powered in-video advertising company, is pleased to announce that Philip Mattimoe has been appointed Chief Technology Officer.

Following an oversubscribed fundraise towards the end of 2020, this hire comes as the company redoubles strategic focus on its patented technologies to drive future growth.

Mattimoe brings extensive experience in music, broadcast, telecoms, and media, having previously held positions as Chief Information Officer at Music Sales Group, Head of TV Technology Programme at TalkTalk, and Programme Manager at Sky Go and Skype. His expertise spans product, project, development, data, quality assurance, infrastructure and operations, as well as the development and implementation of cutting-edge technology platforms.

Stephan Beringer, CEO of Mirriad, said: "Philip's appointment is a huge step in Mirriad's technology journey, and his unique blend of sector experience, commercial acumen and technical expertise will enable us to continue with the successful implementation of our ambitious strategy, and accelerate the automation and integration of our platform.

"We have made positive progress over the past year, increasing revenue and driving the adoption amongst top-tier partners in key markets. As we look ahead, our focus is on scaling that model with an approach that will expand our footprint. Philip is certainly the person to help us create the architecture that will define the in-content space, and we are delighted that he will be part of our continued growth."

Philip Mattimoe, Chief Technology Officer at Mirriad, said: "I'm excited to be joining the company at such an important moment. I was immediately impressed with the management's strategic vision, and I look forward to taking Mirriad's sector-leading technology to the next level."

ENDS

For further information please visit www.mirriad.com or contact:

Notes to Editors

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. 

Mirriad currently operates in the US, Europe and China.