RNS Number : 5917J
Mirriad Advertising PLC
22 December 2020
 

Mirriad Advertising plc

 

PDMR DEALINGS

 

22 December 2020

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

 

Mirriad, the computer vision, technology and AI platform company announces that it has today, on 22 December 2020, issued and allotted 410,000 new ordinary shares of £ 0.00001 each in the Company ("Ordinary Shares") as a result of the vesting and subsequent exercise of share options previously granted to three employees under the Company's long-term incentive plan ("LTIP"), as stated below: 

 

Simon Redding, Head of Engineering:

1.    Exercise of options over 133,333 Ordinary Shares in the Company at a price of 19.5p per share

2.    Sale of 133,333 Ordinary Shares in the Company at an average price of 43.58p per share

 

Phil McLauchlan, Chief Scientist:

1.    Exercise of options over 166,667 Ordinary Shares in the Company at a price of 19.5p per share

2.    Sale of 74,890 Ordinary Shares in the Company at a price of 43.58p per share

 

Niteen Prajapati, Chief Technology Officer:

1.    Exercise of options over 110,000 Ordinary Shares in the Company at a price of 6.25p per share

2.    Sale of 110,000 Ordinary Shares in the Company at an average price of 43.58p per share

 

Application will be made shortly to the London Stock Exchange for admission of the new Ordinary Shares to trading on the AIM market of the London Stock Exchange, which expected to occur on or around 22 December 2020 ("Admission").

 

Following Admission, the total issued share capital of the Company will be 278,991,891 Ordinary Shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine whether they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

 

ENDS

 

For further information please visit  www.mirriad.com or contact:

 

Mirriad Advertising plc.

Stephan Beringer, Chief Executive Officer

Tel: +44 (0)207 884 2530

David Dorans, Chief Financial Officer

 

 

Nominated Adviser & Broker: Canaccord Genuity Limited

Simon Bridges

Tel: +44 (0)20 7523 8000

Richard Andrews

 

Thomas Diehl

 

 

Financial Communications: Charlotte Street Partners

Tom Gillingham

Tel: +44 (0) 7741 659021

Katie Stanton

Tel: +44 (0) 7789 204508

 

 

Notes to editors

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.

 

PDMR Share Dealings - Further information

 

The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014), provides further detail in respect of the transactions as described at the beginning of this announcement

 

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Simon Redding

2

Reason for the notification

a)

Position / status

 Head of Engineering (PDMR)

b)

Initial notification / amendment

Initial

3

 

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Mirriad Advertising plc

b)

LEI

213800ZKOK9GIME7HE62

4

 

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

 

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.00001 each

ISIN: GB00BF52QY14

b)

 

Nature of the transaction

 

Exercise of 133,333 options over Ordinary Shares

Sale of 133,333 Ordinary Shares

c)

 

Price(s) and volume(s)

 

 

  Exercise of options and disposal of Ordinary shares

Exercise

Price(s)

Volume(s)

19.5p

133,333

 

 

Sale

Price(s)

Volume(s)

43.58p

133,333

 

 

d)

Aggregated information

- Aggregated volume

- Price

Not applicable - single transaction 

 

 

 

 

e)

Date of the transaction

22 December 2020

f)

Place of the transaction

London Stock Exchange, AIM Market

 

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Phil McLauchlan

2

Reason for the notification

a)

Position / status

 Chief Scientist (PDMR)

b)

Initial notification / amendment

Initial

3

 

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Mirriad Advertising plc

b)

LEI

213800ZKOK9GIME7HE62

4

 

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

 

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.00001 each

ISIN: GB00BF52QY14

b)

 

Nature of the transaction

 

Exercise of 166,667 options over Ordinary Shares

Sale of 74,890 Ordinary Shares to fund exercise price

Retained 91,777 Ordinary Shares

c)

 

Price(s) and volume(s)

 

 

  Exercise of options and disposal of Ordinary shares

Exercise

Price(s)

Volume(s)

19.5p

166,667

 

Sale

Price(s)

Volume(s)

43.58p

74,890

 

 

d)

Aggregated information

- Aggregated volume

- Price

 Not applicable - single transaction

 

 

 

e)

Date of the transaction

22 December 2020

f)

Place of the transaction

London Stock Exchange, AIM Market

 

 

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Niteen Prajapati

2

Reason for the notification

a)

Position / status

 Chief Technology Officer (PDMR)

b)

Initial notification / amendment

Initial

3

 

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Mirriad Advertising plc

b)

LEI

213800ZKOK9GIME7HE62

4

 

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

 

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.00001 each

ISIN: GB00BF52QY14

b)

 

Nature of the transaction

 

Exercise of over 110,000 options over Ordinary Shares

Sale of 110,000 Ordinary Shares

c)

 

Price(s) and volume(s)

 

 

Exercise of options and disposal of Ordinary shares

Exercise

Price(s)

Volume(s)

6.25p

110,000

 

Sale

Price(s)

Volume(s)

43.58p

110,000

 

 

d)

Aggregated information

- Aggregated volume

- Price

 Not applicable - single transaction

 

 

 

e)

Date of the transaction

22 December 2020

f)

Place of the transaction

London Stock Exchange, AIM Market

 

 

ENDS

 

 

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