("Mirriad" or the "Group")
April has been one of the firm's busiest since its Chinese operations began and the uptick in activity in the country is due to improving confidence amongst consumers, brands and advertisers as they begin to catch up on months of stalled activity.
Mirriad's exclusive partnership with Tencent, one of the largest online video platforms in
As a result, Mirriad's biggest Chinese brand advertisers through 2019 have returned and are kicking off their 2020 in-video activity, demonstrating long-term confidence in the technology and the increased engagement potential it unlocks.
In addition, Mirriad welcomed a steady stream of new clients over the past few weeks, including Enterprise WeChat,
Some of the new brands exploring in-content opportunities on Tencent align well with a trend that reveals growing demand for services that consumers can access online s.a. education and corporate services.
Meanwhile, conversations also continue with leading global food and beverages, luxury, household and automotive brands, who are all expected to gain momentum again as domestic demand begins to return.
"Our updated
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About Mirriad
Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.
Mirriad currently operates in the US,