Mirriad Advertising plc

18 MAY 2020

Mirriad Advertising plc

("Mirriad", the "Company" or the "Group")

Executive LTIP award, Director and PDMR dealings

Mirriad Advertising plc, the computer vision and AI platform company, announces that, under the terms of the Company's long-term incentive plan ("LTIP"), the following awards were granted on 18 May 2020.

Name and position	Number of shares subject to option
Mark Melvin, EVP, Commercial Development	1,023,622
David Dorans, Chief Financial Officer	1,660,800
Niteen Crawford-Prajapati, Chief Technology Officer	1,440,000
Lianne Norry, Global Chief Marketing Officer	405,000
Rajasekhar Parakkal, MD India	586,667
Phil McLauchlan, Chief Scientist	476,000
Simon John Redding, Head of Engineering	476,000
Tim Jones, Head of Research	435,960
Michael Rees, MD APAC	720,000

The options will accrue to recipients evenly over 36 months and will only be capable of exercise at the end of the three-year vesting period. The exercise price for the options is 15p.

The notifications below are made in accordance with the requirements of the Market Abuse Regulations.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Mark Melvin
2	Reason for the notification
a)	Position / status	EVP Demand Partnerships (PDMR)
b)	Initial notification / amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.00001 each ISIN: GB00BF52QY14
b)	Nature of the transaction	Grant of Options
c)	Price(s) and volume(s)	Exercise price 15p, volume 1,023,622
d)	Aggregated information - Aggregated volume - Price	1,023,622 £153,543
e)	Date of the transaction	18 May 2020
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	David Dorans
2	Reason for the notification
a)	Position / status	CFO (PDMR)
b)	Initial notification / amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.00001 each ISIN: GB00BF52QY14
b)	Nature of the transaction	Grant of Options
c)	Price(s) and volume(s)	Exercise price 15p, volume 1,660,800
d)	Aggregated information - Aggregated volume - Price	1,660,800 £249,120
e)	Date of the transaction	18 May 2020
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Niteen Crawford-Prajapati
2	Reason for the notification
a)	Position / status	CTO (PDMR)
b)	Initial notification / amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.00001 each ISIN: GB00BF52QY14
b)	Nature of the transaction	Grant of Options
c)	Price(s) and volume(s)	Exercise price 15p, volume 1,440,000
d)	Aggregated information - Aggregated volume - Price	1,440,000 £216,000
e)	Date of the transaction	18 May 2020
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Lianne Norry
2	Reason for the notification
a)	Position / status	Global CMO (PDMR)
b)	Initial notification / amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.00001 each ISIN: GB00BF52QY14
b)	Nature of the transaction	Grant of Options
c)	Price(s) and volume(s)	Exercise price 15p, volume 405,000
d)	Aggregated information - Aggregated volume - Price	405,000 £60,750
e)	Date of the transaction	18 May 2020
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Rajasekhar Parakkal
2	Reason for the notification
a)	Position / status	MD India (PDMR)
b)	Initial notification / amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.00001 each ISIN: GB00BF52QY14
b)	Nature of the transaction	Grant of Options
c)	Price(s) and volume(s)	Exercise price 15p, volume 586,667
d)	Aggregated information - Aggregated volume - Price	586,667 £88,000
e)	Date of the transaction	18 May 2020
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Dr Phil McLauchlan
2	Reason for the notification
a)	Position / status	Chief Scientist (PDMR)
b)	Initial notification / amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.00001 each ISIN: GB00BF52QY14
b)	Nature of the transaction	Grant of Options
c)	Price(s) and volume(s)	Exercise price 15p, volume 476,000
d)	Aggregated information - Aggregated volume - Price	476,000 £71,400
e)	Date of the transaction	18 May 2020
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Simon Redding
2	Reason for the notification
a)	Position / status	Head of Engineering (PDMR)
b)	Initial notification / amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.00001 each ISIN: GB00BF52QY14
b)	Nature of the transaction	Grant of Options
c)	Price(s) and volume(s)	Exercise price 15p, volume 476,000
d)	Aggregated information - Aggregated volume - Price	476,000 £71,400
e)	Date of the transaction	18 May 2020
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Tim Jones
2	Reason for the notification
a)	Position / status	Head of Research and Insights (PDMR)
b)	Initial notification / amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.00001 each ISIN: GB00BF52QY14
b)	Nature of the transaction	Grant of Options
c)	Price(s) and volume(s)	Exercise price 15p, volume 435,960
d)	Aggregated information - Aggregated volume - Price	435,960 £65,394
e)	Date of the transaction	18 May 2020
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Michael Rees
2	Reason for the notification
a)	Position / status	MD APAC (PDMR)
b)	Initial notification / amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.00001 each ISIN: GB00BF52QY14
b)	Nature of the transaction	Grant of Options
c)	Price(s) and volume(s)	Exercise price 15p, volume 720,000
d)	Aggregated information - Aggregated volume - Price	720,000 £108,000
e)	Date of the transaction	18 May 2020
f)	Place of the transaction	Outside a trading venue

ENDS

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Nominated Adviser & Broker:

Canaccord Genuity Limited

Simon Bridges

Thomas Diehl

Tel: +44 (0)20 7523 8000

Financial Communications:

Charlotte Street Partners

Tom Gillingham

Andrew Wilson

Tel: +44 (0) 7741 659021

Tel: +44 (0) 7810 636995

Notes to Editors

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.