Mirriad Advertising plc

01 August 2019

Mirriad Advertising plc

("Mirriad" or the "Group")

DEALING NOTIFICATION FORM FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

Details of the person discharging managerial responsibilities/person closely associated

(a)

Full name of person Dealing

Barry John Llewellyn

Reason for notification

(b)

Position/status

EVP EMEA

(c)

Initial notification/ Amendment

Initial notification

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

(d)

Name of entity

Mirriad Advertising plc

(e)

LEI

213800ZKOK9GIME7HE62

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

(a)

Description of the financial instrument, type of instrument

Ordinary shares in the Company

(b)

Identification code

GB00BF52QY14

(c)

Nature of the transaction

Disposal of ordinary shares in the Company

(d)

Price(s) and volume(s)

Prices(s)	Volume(s)
15 pence	43,864

(e)

Aggregated information:

- Aggregated volume

- Price

Single transaction as in 4(d) above

Prices(s)	Volume(s)
15 pence	43,864

(f)

Date of transaction

1 August 2019

(g)

Place of transaction

London Stock Exchange

About Mirriad

Mirriad is a computer vision and AI-powered platform company, built on Academy Award-winning entertainment tech, with 30 patents and patents pending. Using sophisticated technologies, Mirriad connects people with brands, through seamless ad insertions in popular linear and digital content. Advertisers can now reach very large target audiences in a contextually relevant way without interrupting the viewing experience.

Research has consistently shown in-video advertising to be highly effective for the marketer and preferred by audiences on TV, online, and mobile.

Mirriad is headquartered in London, with offices in New York, Paris, Munich, Mumbai, and Shanghai.

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Numis Securities Limited (Nominated Adviser & Broker)

Nick Westlake

James Black

Hugo Rubinstein

Tel: +44 (0) 207 260 1200

Financial Communications:

Charlotte Street Partners

Andrew Wilson Tel: +44 (0) 7810 636995

Tom Gillingham Tel: +44 (0) 7741 659021