Mirriad Advertising plc

long term incentive plan

12 November 2018

Mirriad Advertising plc

("Mirriad" or the "Group")

Long Term Incentive Plan & Director Dealing

Mirriad, a video technology business delivering next generation in-video branding announces grants of market priced options under its Long Term Incentive Plan ("LTIP") set up as part of its IPO in December 2017 to four existing senior staff.

The LTIP was established to incentivise management to increase shareholder value over the long term. The Remuneration Committee is keen to ensure that remuneration for the Company's senior team will be effective and fair and motivate them to deliver success for the Company, its shareholders and employees.

The following awards have been granted:

Director/PDMR	Role	Share Options
David Dorans	CFO & Executive Board Director	394,210
Dr Phil McLauchlan	Chief Scientist	250,000
Simon Redding	Head of Engineering	200,000
Jamie Allen	Financial Controller	175,000

The options vest in three equal installments on the first, second and third anniversaries of the date of grant with an exercise price of 19.5 pence which is equal to the market value, determined by reference to the closing price (as derived from the London Stock Exchange Daily Official List) on the day before grant.

David Dorans, Dr Phil McLauchlan and Jamie Allen hold no other share options in the Company.

Simon Redding holds 63,917 existing market priced share options in the Company.

DEALING NOTIFICATION FORM FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

Details of the person discharging managerial responsibilities/person closely associated

(a)

Full name of person Dealing

David Dorans

Reason for notification

(b)

Position/status

CFO & Executive Board Director

(c)

Initial notification/ Amendment

Initial notification

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

(d)

Name of entity

Mirriad Advertising plc

(e)

LEI

213800ZKOK9GIME7HE62

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

(a)

Description of the financial instrument, type of instrument

Options over ordinary shares in the Company

(b)

Identification code

GB00BF52QY14

(c)

Nature of the transaction

Grant of options over ordinary shares

(d)

Price(s) and volume(s)

Prices(s)	Volume(s)
19.5 pence	394,210

(e)

Aggregated information:

- Aggregated volume

- Price

Single transaction as in 4(d) above

Prices(s)

Volume(s)

19.5 pence

394,210

(f)

Date of transaction

9 November 2018

(g)

Place of transaction

Outside a trading venue

DEALING NOTIFICATION FORM FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

Details of the person discharging managerial responsibilities/person closely associated

(a)

Full name of person Dealing

Dr Phil McLauchlan

Reason for notification

(a)

Position/status

Chief Scientist

(b)

Initial notification/ Amendment

Initial notification

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

(a)

Name of entity

Mirriad Advertising plc

(b)

LEI

213800ZKOK9GIME7HE62

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

(a)

Description of the financial instrument, type of instrument

Options over ordinary shares in the Company

(b)

Identification code

GB00BF52QY14

(c)

Nature of the transaction

Grant of options over ordinary shares

(d)

Price(s) and volume(s)

Prices(s)	Volume(s)
19.5 pence	250,000

(e)

Aggregated information:

- Aggregated volume

- Price

Single transaction as in 4(d) above

Prices(s)	Volume(s)
19.5 pence	250,000

(f)

Date of transaction

9 November 2018

(g)

Place of transaction

Outside a trading venue

DEALING NOTIFICATION FORM FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

Details of the person discharging managerial responsibilities/person closely associated

(a)

Full name of person Dealing

Simon Redding

Reason for notification

(a)

Position/status

Head of Engineering

(b)

Initial notification/ Amendment

Initial notification

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

(a)

Name of entity

Mirriad Advertising plc

(b)

LEI

213800ZKOK9GIME7HE62

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

(a)

Description of the financial instrument, type of instrument

Options over ordinary shares in the Company

(b)

Identification code

GB00BF52QY14

(c)

Nature of the transaction

Grant of options over ordinary shares

(d)

Price(s) and volume(s)

Prices(s)	Volume(s)
19.5 pence	200,000

(e)

Aggregated information:

- Aggregated volume

- Price

Single transaction as in 4(d) above

Prices(s)	Volume(s)
19.5 pence	200,000

(f)

Date of transaction

9 November 2018

(g)

Place of transaction

Outside a trading venue

DEALING NOTIFICATION FORM FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

Details of the person discharging managerial responsibilities/person closely associated

(a)

Full name of person Dealing

Jamie Allen

Reason for notification

(a)

Position/status

Financial Controller

(b)

Initial notification/ Amendment

Initial notification

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

(a)

Name of entity

Mirriad Advertising plc

(b)

LEI

213800ZKOK9GIME7HE62

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

(a)

Description of the financial instrument, type of instrument

Options over ordinary shares in the Company

(b)

Identification code

GB00BF52QY14

(c)

Nature of the transaction

Grant of options over ordinary shares

(d)

Price(s) and volume(s)

Prices(s)	Volume(s)
19.5 pence	175,000

(e)

Aggregated information:

- Aggregated volume

- Price

Single transaction as in 4(d) above

Prices(s)	Volume(s)
19.5 pence	175,000

(f)

Date of transaction

9 November 2018

(g)

Place of transaction

Outside a trading venue

About Mirriad

Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content.

Using sophisticated technologies, Mirriad creates advertising opportunities within existing premium video across multiple shows. Advertisers can now reach very large target audiences in a contextually relevant way without interrupting the viewing experience. The new ad format can be used alone or combined with other media and is aligned with existing media trading.

Research has consistently shown in-video advertising to be highly effective, safe and measurable for the marketer and preferred by audiences on TV, online, and mobile.

Mirriad is headquartered in London, with International offices in New York, Mumbai, Shanghai and São Paulo.

Enquiries:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Numis Securities Limited

(Nominated Adviser & Broker)

Nick Westlake (Nomad)

Michael Wharton

James Black

Tel: +44 (0) 207 260 1200

Hudson Sandler LLP

(Financial Public Relations)

Daniel de Belder

Bertie Berger

Tel: +44 (0) 20 7796 4133