28 May 2025

Mirriad Advertising plc

("Mirriad" or the "Company")

Directorate Change

Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, announces that further to the announcement made on 13 May 2025, Stephan Beringer has stepped down as a director and CEO of the Company with immediate effect. Mr Beringer will remain as a consultant to the Company for a brief period to ensure an orderly handover.

Louis Wakefield has been appointed as the Company's CEO (non-board) with immediate effect and will be appointed as a statutory director of the Company subject to the completion of customary director due diligence for the purpose of the AIM Rules.  

Mr Wakefield has been with Mirriad for six years and is currently Head of European Sales overseeing the strong growth the region has seen over the last three years, driving this through increased sales, onboarding new key partners, and the strategic restructuring of contracts with other key partners such as major broadcasters RTL.

ENDS

For further information please visit www.mirriad.com or contact:

About Mirriad

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

Mirriad currently operates in the US, Europe and India.